Foot traffic
327,649
▼ 1.8%3,641 ups/day · 60 per store
Conversion ratio
24.8%
▲ 0.5%24.9% last 4 wks vs 24.8% prior
Sales per up
$514
Written sales per showroom visitor
Written sales
$168.4M
▼ 1.3%$1,870,708 per day
Orders written
81,308
▼ 1.3%903 per day
Average ticket
$2071
Network blended, all banners
Sales / store / day
$30,667
42 of 61 showrooms trending up
Foot traffic & conversion
327,649 showroom ups · 24.8% write rate · +0.1 pts vs prior 4 weeks
Foot traffic vs. conversion · 90 days
Showroom ups counted at the door against the share that write an order
Showroom up to written order
60 ups per store per day · 90 days
Counted at the door
Up logged to an associate
24.8% close rate on ups
Conversion leaders & laggards
Written orders per showroom up · network 24.8%
Top closers
Traffic being lost
Ups & conversion by day
Saturday converts lowest at 22.4%
Written sales & orders
Peak day $5.6M on Jul 4, 2026 · best event 4th of July Sale (+119%)
Daily network sales · 90 days
Tickets written & average ticket
Sales mix by line of business
Furniture, mattresses, flooring, protection and delivery
- Living Room30.9% · +5.3%
- Bedroom & Mattress34.6% · +6.6%
- Dining & Occasional13.7% · +1.9%
- Home Solutions20.8% · +4.7%
Markets & banners
Minnesota leads at 53% · Crestwood is the largest nameplate
Written sales by state
6 states · 90 days
52.8% of network · 40,330 orders · $2203 average
20.2% of network · 18,694 orders · $1818 average
18.2% of network · 14,718 orders · $2081 average
6.3% of network · 5,256 orders · $2003 average
1.7% of network · 1,499 orders · $1877 average
0.9% of network · 811 orders · $1911 average
Performance by banner
All retail nameplates
| Banner | Stores | Written sales | Share | Avg ticket |
|---|---|---|---|---|
| Crestwood | 27 | $75.1M | 44.6% | $2157 |
| Northline Home | 21 | $72.4M | 43.0% | $2202 |
| Value Depot | 9 | $14.0M | 8.3% | $1347 |
| Clearance Center | 2 | $3.6M | 2.1% | $1418 |
| Floor Studio | 1 | $1.9M | 1.1% | $4197 |
| Atelier Design Studio | 1 | $1.4M | 0.8% | $5888 |
Category performance
Mattresses +7.8% · upholstery +5.2% · protection +10.8% vs prior 4 weeks
Net sales by category
90 days · network-wide · sorted by volume
| Category | Net sales | Mix | Units | Avg price | GP% | 4-wk |
|---|---|---|---|---|---|---|
Sofas & Sectionals Power reclining mix rising | $32.8M | 19.5% | 19,484 | $1,685 | 46% | +5.2% |
Mattresses Tempur-Pedic, Stearns & Foster | $25.3M | 15.0% | 17,785 | $1,420 | 52% | +7.8% |
Bedroom Sets Queen & king packages | $19.4M | 11.5% | 8,135 | $2,380 | 45% | +3.4% |
Recliners & Motion Best attach to sectional sales | $15.2M | 9.0% | 13,902 | $1,090 | 48% | +6.1% |
Dining Sets Counter-height leads | $13.5M | 8.0% | 8,471 | $1,590 | 44% | +2.2% |
Adjustable Bases & Sleep Accessories 38% attach on premium mattress | $7.6M | 4.5% | 8,513 | $890 | 58% | +12.4% |
Flooring & Carpet (Floor Studio) Measure & install included | $6.7M | 4.0% | 1,866 | $3,610 | 39% | +4.7% |
Occasional & Accent Tables Room-package add-on | $5.9M | 3.5% | 14,030 | $420 | 53% | +1.6% |
Home Office & Storage Back-to-campus driven | $5.1M | 3.0% | 6,646 | $760 | 47% | +9.3% |
Protection Plans 34% attach rate network-wide | $5.1M | 3.0% | 26,724 | $189 | 78% | +10.8% |
Delivery & Setup White-glove from Sioux Falls DC | $4.7M | 2.8% | 31,639 | $149 | 31% | +5.5% |
Youth & Kids Furniture Bunk & loft sets | $4.4M | 2.6% | 3,840 | $1,140 | 46% | +4.0% |
Rugs Attaches to living room | $4.0M | 2.4% | 12,627 | $320 | 55% | +3.1% |
Entertainment & TV Consoles Fireplace inserts trending | $4.0M | 2.4% | 5,612 | $720 | 49% | +2.8% |
Lamps, Wall Art & Décor Designer-assisted baskets | $3.7M | 2.2% | 22,448 | $165 | 57% | +1.1% |
Clearance & As-Is Value Depot floor models | $3.5M | 2.1% | 7,366 | $480 | 28% | -2.3% |
Outdoor & Patio Seasonal — clears by Sept | $3.4M | 2.0% | 2,716 | $1,240 | 42% | -6.4% |
Design Studio Projects Atelier whole-home | $2.5M | 1.5% | 404 | $6,250 | 41% | +8.6% |
Mattress Toppers & Bedding Counter attach at write-up | $1.7M | 1.0% | 8,017 | $210 | 61% | +6.9% |
Top selling items
Ranked by net sales · 90 days
- 1$7.4M
Tempur-Pedic ProAdapt Medium Queen
Mattresses · 2,960 units @ $2499
- 2$6.4M
Sealy Posturepedic Plus Queen
Mattresses · 6,410 units @ $999
- 3$5.4M
Crestwood Maderla 2-Pc Sectional
Sofas & Sectionals · 4,180 units @ $1299
- 4$5.2M
5-Year Premier Protection Plan
Protection Plans · 27,340 units @ $189
- 5$4.7M
Signature Power Recliner w/ Adjustable Headrest
Recliners & Motion · 5,240 units @ $899
- 6$4.3M
Tempur-Ergo Adjustable Base Queen
Adjustable Bases & Sleep Accessories · 3,910 units @ $1099
- 7$4.3M
Shaw Anso Nylon Carpet — Installed (per room)
Flooring & Carpet (Floor Studio) · 1,480 units @ $2890
- 8$4.0M
Millennium Bostwick Shoals Queen Bedroom Set
Bedroom Sets · 1,870 units @ $2149
- 9$3.4M
Valebeck Counter-Height Dining 5-Pc
Dining Sets · 2,240 units @ $1499
- 10$2.2M
Realyn 72" TV Console w/ Fireplace
Entertainment & TV Consoles · 2,610 units @ $849
Delivery, design & attach operations
Home delivery, design consultations, protection plans, financing and special orders
Service volume
Counts completed in store · 90 days · vs prior 4 weeks
58,420stops
+6.2%Home deliveries completed
649 per day from Sioux Falls DC & regional hubs
9,180appointments
+8.6%Design consultations
Atelier & in-store designers · $4,120 avg project
27,340plans
+10.8%Protection plans sold
34% attach on written orders · 78% margin
31,760approvals
+4.4%Financing applications approved
62% of applications · $2,940 average approved order
14,905orders
+3.7%Special orders written
Custom fabric & configuration · 6–9 week lead
6,210calls
-2.9%Service & warranty calls
1.6% of delivered orders · 92% first-visit resolution
Weather vs. showroom traffic
Temp ↔ ups r -0.10 · precip r -0.06 · 13 storm days
Showroom traffic vs. weather · 90 days
Market-weighted high temp and rainfall against showroom ups
Avg daily ups
3,641
Up → written order
24.8%
Temp ↔ traffic r
-0.10
Precip ↔ traffic r
-0.06
Demand by condition
27 wet days · 7 extreme-temp days
| Condition | Days | Traffic/day | Conv. | vs. norm |
|---|---|---|---|---|
| Heat wave | 7 | 3,672 | 23.7% | -7.3% |
| Clear | 36 | 3,567 | 27.0% | +1.8% |
| Cloudy | 23 | 3,471 | 24.6% | -9.1% |
| Rain | 11 | 4,872 | 21.3% | +11.6% |
| Storm | 13 | 3,084 | 32.6% | +5.3% |
Sales by temperature band
AI analysis
Generated from this dashboard's 90-day dataset
AI network analysis
Reads the full 90-day brief — sales, mix, service ops, weather and traffic
Pick a focus above and run the analysis. The model receives the same numbers shown on this dashboard and returns a field-ready read-out: what's working, watch items, weather and traffic effects, and actions for the week.
Operating rhythm
46.5% of written business lands Fri–Sun
Sales by day of week
Network average per day
Store volume distribution
Stores by average daily sales band
Peak weekday
Saturday
$3.4M average written sales
Top quartile share
36%
of all network written sales
Conversion spread
34.7% – 16.0%
best vs. weakest closing showroom
Best promotion
+119%
4th of July Sale · 3 selling days
Stores falling behind
Showrooms converting under the network rate and the written business it costs
Money left on the table
26 showrooms closing below the 24.8% network rate · written-sales opportunity over the last 90 days
Unwritten opportunity
$12.9M
Missed orders
5,728
Recover half
$6.4M
| Showroom | Ups | Conv. | vs net | Missed orders | $ / up gap | Opportunity | Why it's behind |
|---|---|---|---|---|---|---|---|
| Shakopee, MinnesotaNorthline Home | 8,824 | 18.0% | -6.8 | 600 | −$84 | $1.4M | -6.8 pts close ratesales -0.3% vs prior 4 wksups -5.0% |
| Woodbury, MinnesotaNorthline Home | 10,177 | 18.2% | -6.6 | 672 | −$130 | $1.4M | -6.6 pts close ratesales -2.3% vs prior 4 wks |
| Sioux Falls, South DakotaFloor Studio | 2,851 | 16.0% | -8.8 | 251 | — | $1.1M | -8.8 pts close rate |
| Maple Grove, MinnesotaCrestwood | 8,670 | 19.2% | -5.6 | 486 | −$98 | $1.0M | -5.6 pts close rateups -7.0% |
| Cedar Falls, IowaCrestwood | 5,855 | 18.5% | -6.3 | 369 | −$43 | $938K | -6.3 pts close ratesales -0.6% vs prior 4 wksups -5.3% |
| Rochester, MinnesotaCrestwood | 8,035 | 19.1% | -5.7 | 458 | −$124 | $935K | -5.7 pts close rateconversion sliding -0.9 ptssales -2.4% vs prior 4 wks |
| Medford, MinnesotaNorthline Home | 5,796 | 18.7% | -6.1 | 354 | −$88 | $804K | -6.1 pts close rateups -3.2% |
| Moline, IllinoisCrestwood | 7,728 | 19.4% | -5.4 | 417 | −$150 | $783K | -5.4 pts close rateticket $2K under networkups -4.2% |
| Burlington, IowaCrestwood | 5,683 | 18.7% | -6.1 | 347 | −$160 | $656K | -6.1 pts close rateticket $2K under network |
| Dubuque, IowaCrestwood | 4,535 | 21.3% | -3.5 | 159 | — | $398K | -3.5 pts close ratesales -1.1% vs prior 4 wksups -3.5% |
Opportunity = ups × (network conversion − store conversion) × the store's average written ticket. Closing every laggard to the network rate is $12.9M of additional written business on traffic already walking the floor.
Staffing vs. traffic
Showrooms where floor coverage is out of step with the ups they see
Staffing vs. showroom traffic
Network benchmark 13.0 ups per associate per day · $7K written per associate per day
Understaffed
19
Overstaffed
16
In balance
26
Potentially understaffed · traffic outruns coverage
Potentially overstaffed · coverage outruns traffic
Coverage measured against the network median of 13.0 ups per associate per day across 61 showrooms; ±15% of that load is treated as balanced.
Showrooms & associates
61 locations ranked · associate leaderboard
Store performance rankings
61 showrooms · foot traffic, conversion and written totals
| # | Location | Banner | Ups | Conversion | Written sales | Orders | Avg ticket | Sales/day | vs. network | 4-wk trend |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Sioux Falls, South DakotaNorthline Home - Western Mall | Northline Home | 9,915110/day | 27.1%+2.3 pts | $5.1M | 2,687 | $1890.39 | $56,439 | +84% | 11.5% |
| 2 | Sioux Falls, South DakotaNorthline Home + Crestwood - Hinks Ln | Northline Home | 7,58284/day | 27.4%+2.6 pts | $4.6M | 2,074 | $2223.41 | $51,237 | +67% | 5.8% |
| 3 | Sioux Falls, South DakotaCrestwood - Empire East | Crestwood | 7,80087/day | 27.5%+2.7 pts | $4.6M | 2,142 | $2138.11 | $50,887 | +66% | 3.9% |
| 4 | St. Cloud, MinnesotaNorthline Home + Crestwood | Northline Home | 6,17069/day | 27.2%+2.4 pts | $4.2M | 1,677 | $2528.00 | $47,105 | +54% | 2.3% |
| 5 | Sioux Falls, South DakotaCrestwood - Dawley Farm | Crestwood | 7,08179/day | 29.3%+4.5 pts | $4.2M | 2,073 | $2036.84 | $46,915 | +53% | 3.7% |
| 6 | Maple Grove, MinnesotaNorthline Home | Northline Home | 7,57284/day | 25.1%+0.3 pts | $4.2M | 1,897 | $2193.74 | $46,239 | +51% | 6.2% |
| 7 | Burnsville, MinnesotaNorthline Home | Northline Home | 8,71397/day | 24.9%+0.1 pts | $4.1M | 2,167 | $1874.44 | $45,132 | +47% | 5.1% |
| 8 | Minnetonka, MinnesotaNorthline Home | Northline Home | 6,49272/day | 25.2%+0.4 pts | $4.0M | 1,636 | $2449.37 | $44,524 | +45% | 1.2% |
| 9 | Woodbury, MinnesotaNorthline Home | Northline Home | 10,177113/day | 18.2%-6.6 pts | $3.9M | 1,849 | $2111.67 | $43,383 | +42% | 2.3% |
| 10 | Woodbury, MinnesotaCrestwood | Crestwood | 5,94166/day | 31.9%+7.1 pts | $3.8M | 1,894 | $2021.26 | $42,536 | +39% | 2.3% |
| 11 | Fridley, MinnesotaNorthline Home | Northline Home | 6,49172/day | 23.0%-1.8 pts | $3.8M | 1,496 | $2550.67 | $42,398 | +38% | 1.0% |
| 12 | Shakopee, MinnesotaNorthline Home | Northline Home | 8,82498/day | 18.0%-6.8 pts | $3.8M | 1,584 | $2397.20 | $42,191 | +38% | 0.3% |
| 13 | Blaine, MinnesotaNorthline Home | Northline Home | 5,80865/day | 30.8%+6.0 pts | $3.7M | 1,786 | $2054.29 | $40,766 | +33% | 1.0% |
| 14 | Duluth, MinnesotaNorthline Home + Crestwood | Northline Home | 6,21369/day | 30.6%+5.8 pts | $3.6M | 1,899 | $1918.53 | $40,481 | +32% | 1.4% |
| 15 | Maple Grove, MinnesotaCrestwood | Crestwood | 8,67096/day | 19.2%-5.6 pts | $3.6M | 1,668 | $2162.21 | $40,073 | +31% | 2.1% |
Top sales associates by written volume
90-day window · all showrooms
Chad Ruiz wrote 740 orders at $2518 average, closing 24.8% of ups with a 41% protection-plan attach.